You might have heard many times that ‘we are living in a digital age.
The reason is the population spends around 145 minutes per day on social media and having conversations online. In addition, people have multiple devices like smartphones, smartwatches, laptops, tablets, and desktops in their homes. In this fast pace world, digital marketing has its fair share in this shift from the analog age to the digital age. But why? The answer is simple. Marketers follow consumer likes and what they dislike before purchasing, which can be referred to as consumer behavior.
If consumers are not influenced by media and hang out online, they wouldn’t follow consumer behavior. Instead, they’d use powerhouse advertising tools like TV commercials and advertise their products in such a way that people don’t resist looking at the product and make a purchase. However, the internet and social media have ushered in digital marketing in a significant way. Digital marketing helps businesses to reach a wider audience and boost their brand awareness. Here are some examples of digital marketing to inspire your digital campaigns.
SEO is all about those strategies that help your website or blog to get rank in the SERPs. When your business appears at the top of Google’s search results, more people will likely contact you, and it’s all due to search engine optimization.
Here is an example of SEO:
Notice how SEO guy Brian Dean (Backlinko) optimizes his post for this keyword, ‘SEO strategy in 2021’. He includes this keyword in the first paragraph and the H1 title to optimize his blog post ranked on the first page of Google.
Pay per click or PPC marketing is a marketing strategy that helps you boost leads and generate more revenue for your business.
This PPC example is about Expedia, a popular travel-booking website where you can find good hotels and cheap flights to explore new destinations. If you are a travel lover, you might notice that Expedia appears in paid ad spaces of Google. For example, the below ad appeared at the top of Google’s search results for ‘book flights to South Carolina.’
Social media marketing
In this digital age where 3.96 billion people use social media worldwide, social media marketing helps businesses to reach their targeted audience and drive more business growth.
This social media marketing example features the popular Jennifer Lopez dance challenge that she created to promote her new music release. With this challenge, JLO fans would make the same dance moves in their pajamas that she did in her video. This social media campaign was a big hit that garnered more than 13 million views on the video, and over 5000 people recreated her video. My recent experience is that I ran an ad for 2 days targeted for my client’s products. As a result, there was a rise in On-Line visits and in-store visits—total Cost of Ad for 2 days – $20.00.
Content that you use to promote your services or products is referred to as content marketing. This can be text, a video, infographics, podcast or image.
When it comes to content marketing, ‘share a coke’ by a campaign by Coke stays on the top of the game.
This campaign allowed everyone to personalize their soft drink bottle. They took a bunch of famous names in America and added them to the bottle. The result? People went crazy to buy the bottle that features their names. It became the talk of the town, and this campaign spread all over the world. But why was this content marketing campaign was so successful? The simple answer to this question is ‘personalization.’ They made you feel special through their campaign. This personal touch made the campaign super successful and won the hearts of millions of people globally.
Influencer marketing involves endorsements and product promotion from online influencers. This will help to boost your brand awareness and generate more sales.
In 2019, BMW launched 1 series sedan and decided to break its mold. They conducted an influencer marketing campaign on TikTok and collaborated with TikTok influencers Patrox, Sky & Tami and Falco Punch. They created a #hashtag challenge with the name #THE1Challenge. All these influencers performed some dance moves in the BMW 1series and challenged other TikTokers to do the same. Falco’s video has collected244k likes, and this hashtag itself got more than 3.2 million views.
Digital marketing drives the users back to your e-commerce store or website to learn more about your products and services. That’s where good and responsive website design comes in.
An eye-catchy homepage design pair with a powerful call to action is a secret recipe for catching the attention of your visitors. Take a look at the homepage web design of a famous fashion brand, Mark Jacobs. Its website design is minimalist and decent, which fits its target audience. Creative yet persuasive copywriting helps to capture the visitor’s attention. Moreover, the visitor will notice the navigation links and free shipping offer in the top bar.
Email marketing is still a powerful marketing strategy that not only allows you to reach a whole new audience and nurture leads.
If you talk about the email marketing example, Primally pure is probably the best one due to its visually pleasing imagery and straightforward content. This natural skincare company uses email marketing to share exclusive offers and encourage readers to take action. They also highlight their website content using email marketing. Check out their special offer!
When all these digital marketing examples don’t work well together, you could lose your new customers and website traffic. That’s why make sure that each of these marketing strategies plays its part. If these digital marketing examples inspired you to launch your digital marketing campaigns, SEO After Coffee could help you get started. We are based in South Carolina and offer various services, including SEO, Web development, web design, and local SEO and nationwide SEO Services. In addition, we help businesses to grow and boost their online presence. Want to learn more about digital marketing to achieve your ultimate business goals? Contact us today and schedule a consultation.
Digital Marketing Examples Blog Article | SEO After Coffee | June 9, 2021 | All Right Reserved.