Having the necessary skill to write an SEO-friendly blog post is a must if you want to have more views on your website or optimize it for search engine ranking. People that don’t incorporate the best SEO strategies in their blogs feel left behind due to reduced exposure.
If you’re someone looking to write the perfect blog post that stays true to SEO prerequisites, this article is just for you. We will discuss the many minor/major points that will help you optimize your writing to perform better on a search engine like Google.
What is SEO-Optimized Content?
SEO-optimized content refers to the practice of tweaking your content or blogs to match the ranking requirements of a search engine. The better optimized your blogs will be, the more likely they will show up on the first page and vice versa. Reputable search engines like Google consider more than 200 factors while stapling the pages with their rankings. And of course, the order keeps changing as the Google Crawler continuously visits web pages and updates its findings.
So how do you write an SEO-friendly blog post with so many technical aspects involved? Luckily if you abide by the ideal SEO methods of writing a blog, you have a higher probability of success.
Six Tips for Writing an SEO Friendly Blog Post:
We will help you adopt the best SEO practices while writing a web blog so your chances of getting a better Google ranking are significant. Take a look:
Pre-Planning is Key:
Before you open docs on the PC to write down the blog, you must conduct proper research on the respective topic, find new concepts, and strengthen the existing ones. A thorough search on Google can help you find credible sources with suitable material beneficial for your writing endeavor. You must jot down these points in your notes for later consultancy.
After doing the research, you’ll have a rough structure of the blog and the necessary content that will be a part of it. This way, you won’t have to rewrite the entire blog due to a research flaw, and the content you’ll put out will be up to the standards.
Follow a Recognizable Structure:
The next step is giving your notes and thoughts a recognizable structure so it’s easy to read and understand by the visitors. You can test and try the many options available before picking one that seems best for your website décor or content approach. If you feel confused, you can search the website for recognized templates working well for other people.
For example, if you’re stating many figures, numbers, and statistics, it is best to tailor your blog structure to fit infographics, tables, and pi-charts. Similarly, if your blog focuses on breakable content, it is best to make lists or drop-down menus to incorporate the information naturally.
Break Down The Text:
Nobody wants to read a single long paragraph that collectively states all the information with no continuity. Not only does it lead to a tedious reading experience, but it also makes it impossible to get your point across effectively. Hence, breaking down the text inside a blog is crucial to make it appealing and easily decipherable by the audience.
Apart from paragraphs, you must also ensure that you include headings and subheadings where necessary. Your titles should be clear and accurate to the content that follows after. This way, the audience can scan your page without putting in extra effort while positively affecting your SEO.
Incorporate high-performing keywords:
Keywords form the basis of the SEO network, where the search engine shows results relevant to the keywords people are searching. You can conduct research or use online keyword-finding tools to make a list of high-performing keywords pertinent to the blog topic. You can then add them to the text, headings, title, and wherever necessary to make you more visible on the web.
For example, if you own a company in South Carolina, you can search for local keywords that are more likely to get the community into your store or business place. Of course, it is up to your business model that will decide whether you want geo-specific keywords or global ones for optimum growth.
Make internal and external links:
Suppose you write a blog on a topic connected to other blogs on your website, such as a yearly blog about the new iPhone. People reading that blog are very likely to be interested in your last year’s review of the previous iPhone, or maybe about the new MagSafe charger. You can link your blog to other articles within your website to make it easy for users to navigate the required information.
These links are also great for SEO, making it easy for the Crawler to give you better rankings. Additionally, a fact less-talked about internal linking is that it helps you show authority on the subject, where the reader finds it immersive to turn through the pages of your website.
Be regular with content:
When visiting a website, Google Crawler looks for any new content since it was there. If it finds no new content, it schedules its next visit with a delay. And this process keeps repeating until websites with no updates are not scraped by the robots at all. Hence, you must make scheduled posts (two-three times per week), so your website stays visible.
However, keep in mind that you don’t slip on the quality of your effort to post regular content. A good idea for generating consistent content is repurposing the current media with a different perspective or targeting a specific audience.
Remember that you can also use many publicly available tools (paid and free) to make your blog much more SEO-oriented. Of course, you’ll have to learn these tools in great detail before implementing them in your strategy. Regardless, if you follow the above-given points carefully, your chances of finding success online are significant.