Keywords are considered the backbone in the search engine optimization and search engine marketing of any website. The term “keywords” usually signifies the words or terms that have the right combination or match up with your website’s subject. Using niche related keywords helps a website get on good search engine ranking and improves the search results. What is a keyword? A keyword is a word used by users when searching for specific information on the internet. For instance, a person seeking love poems would surely be writing “ love poems” word in Google or other search engines for doing research; here, love poems aren’t a word instead of a keyword as per search engine optimization point of view. In this guide, we will learn where you put your SEO keywords. 

Keyword Research

Types of Keywords:

To improve your search engine search results better, your website should have keywords that are likely to be searched by the users. Thereby, making a selection of good keywords is indispensable; there are two categories of keywords: general, and the second one is known as the action; the latter type is much more important since it includes those words that users are more likely to put for their searches. The former category is not that important. In fact, it includes only general keywords that may or may not be used by a user. These days, SEO keyword selection tools are easily available on the internet; gone are the days when one had to have to spend three hours per day to choose good keywords for his website.

Where do I put my SEO keywords?

1: Post Title or Title Tag

The title tag is one of the most important SEO terms and variables inside Google’s lookup algorithm. It is generally is the title of a web page. Your primary keyword should be included in the title, and a catchy title increases the click-through rate of your page.

The title is one of the most important SEO factors that significantly rank a post higher in search engines. Moreover, a good and catchy title increases the click-through-rate of your posts. Always include the primary keyword in the title. Moreover, the title should be limited to 67 characters, including space.

2: Post URL:

Another important on-page optimization factor is the post URL. Make sure that you have changed the default permalinks from Settings before writing your first post. Make sure to optimize the URL and include primary keywords in it. If possible, remove the stop words from the URL. Make sure to adjust the essential settings after installing the new WordPress blog.

3: Heading Tags (H1, H2, H3):

It would be best to implement heading tags wisely in the post, especially H2 and H3 tags. The default post Title in WordPress is the H1 tag. Implement H2 and H3 tags in your post and include primary and secondary keywords once (if possible) in the tags. H4 tags are less important and do not need to be used unless necessary.

4: Meta Description:

A catchy Meta description is important as your post title. It actually performs well in search engine result pages (SERP), where visitors read the description a while and click to see what is inside. The meta description should be limited to 160 characters, including space. Your keyword should be added to your Meta descriptions. Google announced long ago that they do not weigh Meta keywords anymore, but you can include it to be workable for other search engines like Bing and others.

5: Image Optimization:

You should optimize every single image for search engines for better on-page optimization. Search engines cannot read images; they can only read the text behind them. So use Alt tags so that it can understand what the image is for. 

A file with a name like DSC526458.jpg or MSC398768998.jpg doesn’t make any sense to search engine crawlers. To optimize the image, you need to rename the image file, including your keyword in it, as it will help to get search engine visitors when the image is rank for related keywords. There are several factors to consider while renaming your file.

1. JPG is the best format for your blog image rather than GIF and PNG.

2. If you are writing a blog post on Thesis Theme, rename your image as thesis-theme or thesis-theme-interface, keeping in mind that your primary keyword is within your image name.

3. Always use hyphen “-” between words while renaming your image file. You can also use delimiters for renaming but can expect a better result to optimize the image with hyphens.

4. If you have multiple images on the same object, my suggestion is to add “-1″ or “-2″ at the end of the file.

6: Anchor Text

The anchor text is actually the clickable text on a web page. Keyword-rich anchor texts help with SEO since Google will certainly associate these kinds of keywords with the website’s content.

Interlinking between posts helps increase the strength of the linked post, and search engines can find the inner pages faster. Also, make sure to keep variation in anchor texts while interlinking the same post from several other posts to rank better for several keywords.

7: Use bold and Italics keywords

If you bold, italicize or even underline a word, Google assumes that this is one among your keywords. You should, therefore, bold, italicize, or even underline your primary keyword on your page. Many webmasters bold and italicize the title tag instead of using a heading tag, which makes Google confused what is the primary keyword on that page.

8: Alt Text

Search engines cannot read images. It cannot read text inside images also. It can only read the text behind the image. For example, if you include an image for a T-Shirt with the message “I love my country,” search engine crawler will neither understand that it is a T-Shirt picture nor read the message “I love my country.” But to optimize the image, if you use Alt Text like “Picture of the T-shirt with the text I love my country,” search engine can understand what this picture is for.

To optimize the image, you should include Alt Text for every single image you use in your post, and once your blog grows, you can expect good traffic through search engine image sources.

We hope you have learned how to use keywords and where to put them. If you have any questions, contact SEO After Coffee today!

Blog Article by Larry at SEO After Coffee. Plagiarism passed, checked 2/6/2021. Where do I put my SEO keywords?