What does Organic Search mean?
Organic search a.k.a. natural search refers to as the unpaid search results. On the contrary, paid search or PPC (pay-per-click ads) are populated through the auction system. Results are based on the number of organic factors that include domain authority, user’s search query, link building and other. Organic traffic is obtained when a website is appeared in the search results of that users perform on Google, Baidu, Microsoft Bing, Yahoo or Ask.com.
Organic traffic is unpaid, that make it more lucrative for the website owners. By publishing quality and relevent content it will be easy to increase your visibility. This way, you can also acquire new visitors on your site regularly.
Why Does It Matters?
Now that you know organic search and organic factors mean, let’s talk about why organic search matters a lot. If you are business and want to grow it in no time, obviously you need to reach the people who are not familiar with your brand and market your services and products. Your existing customer base can be valuable for you if you are going to launch a repeat business. Moreover, it helps you reach a whole new audience and make your business skyrocket in record time.
How to Increase Your Organic Search
The website that steadily shares content optimized for search will not only see a higher ranking in SERP (Search Engine Results Pages) but also a constant increase in organic search.
There are plenty of ways that you may use to increase your visibility:
- Do SEO of your current website pages for search engine.
- Add some more pages to your site. Optimize for long term phrases and keywords that are related to your products or services.
- If you have an eCommerce store, create a blog and share quality content on it.
- Be active on social platforms
- Don’t forget to add Meta description and optimize your blog’s images as well.
Contact SEO After Coffee today for more information. Written by: SEO After Coffee, December 2020. All right reserved.