There is no doubt that keywords are a crucial part of your campaign when you opt for SEO strategy. It is vital to keep track of your keyword density to make sure that you are not doing keyword stuffing when you integrate keyword on your page. It also helps your pages rank in the search results. Here, we will discuss ‘what is the keyword density’ and how to optimize it. Are you ready? Let’s get into it!

Defining Keyword Density?

Keyword density is defined as the number of times a keyword appears on your piece of content or webpage as a ratio of the overall word count. It is also stated as the keyword frequency-means the frequency with which a certain keyword appears on the page of your website.


How to Calculate It?

There is a formula for the keyword density that will help to calculate it:

The simple formula of calculating the keyword density is to divide the number of keywords on the total number of words and then multiply it by 100. Statistics show that the average index should be 4% to 8%. However, it is crucial to understand that all these numbers are individual that depends on the page location, size, subject and specifications. The index may vary depending on the search system. For instance, if you write the niche topics, then you can’t replace keywords with synonyms. So, there is no calculator or checker for maximum key density.

What Should Be Density?

When you want to calculate the exact keyword density of your webpage or piece of content, you actually want to know that your page has a good ratio of keywords. However, there is no optimal keyword density or keyword frequency for the page. You will get a number of answers when you research the optimal keyword density for the webpage. According to some experts, the optimal keyword density is between o.5 % and o.8%.

While some other authentic sources will say that it should be anywhere between 0.5% and 2.5% is adequate. For hitting your optimal keyword density, take some trial and error. You will want to stay below 3 %. You must test your webpages to see what keyword density works well and help you to boost ranking in the SERP.


Tips To Optimize Keyword Density 

You have no need to pursue an ideal index, follow the below rules:

1. Do not over spam pages:

Systems can recognize that which piece of content is interesting for the users and which are not. So, search robots can lower the positions of the over spam pages. Use the keyword tracker to prevent your site from such issues.

2. Do not optimize one page for a number of queries:

Most of us try to optimize one page or document for many queries, and this may cause ineffective promotion. The best way is to create a number of pages for several queries and placing them on different pages.

3. Texts must sound natural. 

Users want to read interesting and informational content. Use the quality content for your webpages which is mandatory in terms of effective promotion. Keep the optimal keyword density ratio 5-7%.

Bottom Line

Keyword density is unarguably the foundational feature of SEO, especially for on-page SEO. If you use it correctly, it will not only help to boost the visibility of your page on SERPs (search engine results pages) but also attract search engine. If it is ignored, it can lower you page’s ranking, remove it from search engine results pages and even result in a search penalty.

Article by: Seo After Coffee, Greenville SC. All rights reserved. 2020