Starting a blog in 2021: It seems that nowadays, everyone owns a blog, literally, so if you’re wondering what’s the catch and thinking about starting a blog, you’ve come to the right place. Whether you want to blog for fun or boost your business, there are some basic things about blogging you should be aware of if you’re going to do it right, so let’s start without further ado.

Blog Starting

Here are things you Should Know About Starting a Blog

With millions of active bloggers worldwide, the blogging community is vast, and even though for many, it all started as a hobby, sooner or later, blogging became their real full-time job. However, don’t let that idea seduce you so quickly because even as a hobby, blogging requires a lot of dedication and consistency. Listed below are some factors that help you before becoming a successful blogger:

How to Start a Blog

Many think that blogging is just posting pretty pictures and writing some content, but blogging is so much more and requires a lot more effort than you could even imagine. If you’re ready for such a commitment, you should take some time to plan and organize some of these things first.

Pick a Platform

Wordpress for Blogging

If you are starting your first blog, WordPress is by far the easiest solution for setting up a blog. Also, learn some basics like, what domain and hosting are, maybe watch a few tutorials, and you’ll be good to go. If you already have a website, ask your designer to add a blog section to your home page and start posting.

Invest in Good Design

Creating your blog’s visual identity doesn’t always have to be expensive. WordPress has loads of free themes that are modern and sleek looking. The goal is that your blog looks contemporary and aesthetically pleasing. That is more important than you could assume, trust us.

Come up With a Good Name

Choosing a name is probably the most creative and time-consuming task of them all. The title should represent you, your brand, it should be a bit catchy, maybe include a word game, so there’s a lot of things that need to click to get that perfect name that is simple yet effective. Take some time for this because changing your blog’s name frequently is not recommended.

Determine Your Niche

Defining a niche is one of the essential first steps. You can always start with some general topics, but your goal should be to narrow down your blog’s field of interest because that way, you’ll manage to attract the correct type of audience or clients that will keep coming back for more.

Define Your Target Audience

Who are you writing to? For example, if we’re talking about parenting, is it just for dads or moms? If it is about moms, are we talking about single moms, working moms, stay-at-home moms, young moms? Every niche has so many “subcategories,” You need to find your audience and create content specifically for them.

Have a Plan

If you want to increase your ROI (return on investment), you can’t approach blogging as something you do for two weeks straight and then take a one-month break because you’re not inspired. Strive to plan and create your content one month in advance, post regularly, choose good quality pictures, and familiarize yourself with some basics of SEO (search engine optimization).

Why Does Your Website Need a Blog?

If you already have a website that is more or less just a static page with information about your business. Your website is barely getting any traffic, which means no one is looking at it. That is where the blog section comes to the rescue. It doesn’t matter if you’re a dentist, mechanic, hairdresser, or makeup artist. Your online presentation needs blogs that will talk about topics related to your field. 

Having such content on your website raises your value, gives your clients some precious information. Still, it also helps your website become more visible and rank better on Google, especially if your blogs are optimized in the right way. Here are some briefly summarized benefits of having a blog section on your website:

Ready to Start Blogging?

You feel like now you know what a good blog should look like and what kind of value it gives to your business, but there’s just one problem. You’re probably very good at what you’re doing, but writing and creating engaging content is not your thing, or you don’t have the time to do it? Don’t fall into despair. Let us share an open secret. Some people and agencies make a living writing a blog articles for people and companies.

Written by: Larry O Miller, Owner of SEO After Coffee, Greenville SC. All rights reserved. | April 3, 2021.

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