Reducing your website’s bounce rate: Google considers bounce rate to indicate quality content on your website.
If analytics shows a high rate, it means your visitors are coming to your site and quickly leaving before finding out anything about your business.
Great news! It is entirely possible to change this and reduce the bounce rate of your website.
The experienced professionals from SEO After Coffee, one of the top digital marketing and SEO companies in Greenville, SC, rely on outstanding expertise and high-quality service; discuss some practical ways to help you receive that great bounce rate.
Always Make Your Website Content easy to read.
Your website visitors will be more likely to exit if your content isn’t easy to read. Start right off with readable content that includes:
- Use shorter paragraphs.
- Descriptive headlines and subheads
- Bullet or numeric lists are great for any facts or points made.
- A page layout that’s easy on the eyes and doesn’t distract visitors from the main subject.
Avoid User Experience (UX) Disruptions.
Minimize your bounce rate by eliminating distractions. An example is quick pop-ups. Pop-ups quickly distract and annoy visitors trying to
read or scan your website page. If you need to use pop-ups, do it so that it does not startle or distract them from a piece of content. (i.e., To the side or at the bottom of the page.)
Other website distractions can be:
- Videos that start playing when you open the page! Bosses will instantly know you are wasting time on the internet if this comes blasting out of your speaker you forgot to turn off.
- Automatic expanding menus when your cursor or their finger moves over them.
- Large images that have lots of distracting details.
- On mobile devices, make sure your content is not difficult to read. (i.e., too small of text).
- Your website loads way to slow.
Generate Visitors using outside methods.
Visitors will stay longer if you give them a good reason for visiting. You can generate interest using online accessible sources. For example, send a marketing email or post some teaser content to your social media pages that link back to your website.
Reducing your website’s bounce rate by using High-Value Keywords.
High-value keywords will bring traffic to your site and give the visitor a reason to stick around once getting on your site. Always choose keywords that align with your brand.
In addition to the above, reduce bounce rates of your website with a compelling call to action as well as attention-getting meta descriptions and titles that accurately reflect your site’s content. Lastly, consider creating more purpose-driven landing pages to fine-tune your target audience further.
Try these latest techniques in your SEO if you’re looking for ways to enhance your online marketing strategy. In Greenville, SC, businesses rely on the experience and expertise of the SEO professionals at SEO After Coffee to help them increase their rank, build their customer base, and grow revenue. Call one of our knowledgeable specialists today for help with your digital marketing strategy.
Reducing your website’s bounce rate | Blog Article | All Rights Reserved | SEO After Coffee | Greenville SC