Instagram Marketing Tips: There is a new fast-growing social media platform now, and it’s called Instagram! This growth and popularity are quite justified because it’s pretty fun and straightforward to use the application. In the past decade, Facebook was the only social media that businesses use to promote their brand. With so many other social media platforms to work on, Facebook is losing the competition. For example, Instagram has almost 1 billion monthly active users now, and this figure is growing over time. 

The main reason why people like Instagram is because it’s a visual platform where your pictures and your videos do all the talking. If you are someone with good photography skills and if you are good with editing posts, too, then Instagram is what you need to get your hands on. If you are new to this social media platform and want to know how to promote your business using Instagram, you use the following best and most useful ways to come in handy to you in this matter. Are you ready? Let’s get into it!

Instagram Marketing Tips

Chalk Out a Plan

Whenever you are indulging in marketing your brand, it is always necessary to have a plan or strategy ready. You need to figure out what your ultimate goal is! It can be brand awareness or something as simple as brand engagement. You could be posting pictures about you and getting people to engage with you. Instagram could be where people grow to know more about your products and engage with you to understand your brand more. You need to find out what you are using the Instagram platform for.

 

Show what you do creatively.

You don’t need to sell a product or a service to make money on Instagram. If you portray what you do creatively, you can do some excellent business on this platform. Yes, you read it right, and here you can take the example of a singer. Now, suppose you have a beautiful voice, and you can sing some great songs then; all you need to do is make some good, catchy videos of yourself singing, edit them, post them on Instagram, run some ads, and gather more followers. Once your number of followers starts increasing, you will probably have a chance to be hired by someone or participate in some substantial singing concerts to start making some money. The same example applies to small businesses.

Cross-promote:

You need to make sure you have a complete 360-degree social media marketing on to share your photos. The photos you have recently shared on Instagram should be shared on other platforms as well. You should make sure that Facebook, Twitter, and other platform followers who are not on Instagram get a way to see your picture and videos. This way, you can get more followers on Instagram that in turn help you drive more sales.

Fun is the Word

Whatever you share on Instagram should be accompanied by the word fun. It should not be covered up in the armor of corporate formality but must be unbuttoned to the level of enjoyment. You need to understand that this platform is used for social networking and not for some formal things. This is why whatever you share; the content should have the fun element present within it.

Humanize the Brand

Your brand is a mere name or thing that people associate with but can be friendly with. You need to add the human element for people to understand you and your brand. You should offer behind-the-scenes images that will add a personal touch to your brand. Instagram allows humanizing efforts and builds your brand engagement.

 

Use Instagram stories

Using the Instagram story feature is one of the best ways to gather more followers and communicate directly and indirectly with your audience. You can post pictures and slideshows on your stories, and you can now even do a live chat with your existing followers and get to know about their likes and dislikes. Know that the stories on Instagram stay there for 24 hours only, and you can even highlight them.

 

Expand your reach with hashtags

If you are missing out on hashtags, then you are making one huge mistake. Know that your hashtags are your opportunities of increasing your visibility among the other people on Instagram. All you have to do is put on a great post, edit it in the best possible way and then add as many relevant hashtags as you can to attract people to the products or services you offer. Even if you just want to get famous on Instagram, you can do that using different creative and relevant hashtags that match your skills and talent.

 

Use Influencer Marketing

 Owners of small businesses may want to promote your brand and build up your following; using influencer marketing is the best bet. You can collaborate with the industry’s top influencers and ask them to promote your product or service. This is the best strategy, especially when you are starting from scratch. This way, you can not only drive more sales but reach out to a whole new audience. 

Capitalize on Instagram Ads

For small businesses, the biggest obstacle is the cost when they are planning to try digital marketing. But Instagram ads are incredibly affordable, giving an excellent opportunity to small businesses that have not a big budget for marketing.

Bottom Line on Instagram Marketing Tips

These are some of the best ways that can help you start a business on Instagram. Use these tips, and on top of it, remember that you need to stay constant with your efforts because that’s the only way you can drive more sales and reach all your goals.

Instagram Marketing Tips blog by: SEO After Coffee. Feb 23, 2021.