Landing pages are not the webpages; they are separate from other business pages that you want to redirect to your visitors when they click on a CTA. You might be wondering why we should create them if we need to keep them separate. You won’t create plenty numerous landing pages because it takes a lot of time to build them. However, for marketers, landing pages are the secret tool that helps them create a bridge between ads and brands and increase conversion rates. Furthermore, you can direct leads to convert with the positioning of call-to-action elements like links, forms, buttons, and more. That’s why they are called lead capture pages. Let’s discuss the importance of landing pages.
Vital Elements of Landing Pages
Easy to Navigate
Your landing page cannot be overly crowded or confusing. Buttons and the call to action need to be prominent. You want your visitor to take action without thinking very hard, and you do NOT want to provide multiple options. Your goal is to compel the visitor to opt-in to your list in exchange for the information they seek.
Engage Your Visitor
The most common way to entice your visitor is with video. Videos are powerful and can direct your visitor’s focus in a matter of seconds. They also provide a personal connection between you and your audience that cannot be accomplished with text alone. You can write on your page as more on video on the next page.
Targeted and Relevant
Your landing page needs to be relevant to the information you are marketing. Be specific and target a niche. Never have off-topic information on your landing page, it will create confusion or distraction, and you may lose your visitor. For example, if your goal is to sell car insurance, do not put information about home owner’s insurance on your landing page. Simple, direct, targeted information wins with landing pages.
Hint: If your business needs to market multiple products or services. You may consider multiple landing pages rather than incorporate everything into one.
Simple and Clear
Visitors need to realize the purpose of your landing page immediately. You don’t want to lose visitors because they are lost and don’t understand your page’s purpose. Every visitor to your landing page will subconsciously ask themselves these questions:
“Why am I here?”
“Why should I stay here?”
“What’s in it for me?”
High converting landing pages answer these questions clearly, concisely, and quickly!
Make sure that your call to action or CTAs is appealing and visible. You can make them attractive with a button that will make them stand out.
The importance of Landing Pages
Landing pages have a lot more benefits than you might think. They are more than just a convenient way to layout information, and even though they might look nice, there is simply more to it than that.
Anyone that tells you that you cannot build rapport via the internet just flat out doesn’t know anything about landing pages. A properly designed landing page allows you to make a direct connection with your target audience and gives you a forum to provide valuable information while you build your list. It is the ultimate win-win as your customers get the information they want while you get the leads that are critical to the survival and growth of your business.
The problem with most small businesses is that when they start to get busy, their marketing efforts usually take a back seat to keep the company going. It is prevalent for small business owners to say something like, “I wish I had time to do more marketing, but I’m just too busy with the workload.” The result is a lack of growth and that underlying stress of not knowing where or when the next paycheck will come after the current project.
You are going to bed tonight knowing that your marketing machine is working while you sleep. You are then going to work in the morning with the confidence that while you are handling the needs of your current customers, your landing page is out there finding new ones for you. And the best part- your landing page never calls in sick, never complains, never asks for a raise, and never quits or takes a vacation. That’s the ultimate leverage for your business and perhaps the most significant reason you need a landing page.
Increased Conversion Rates
Statistics show that you are already 25% more likely to convert versus traffic directed to your homepage or a form if you have a well-designed landing page. Providing potential customers with a landing page built for a specific product or service is the key to solid conversions, and in this case, it’s a whopping 25% advantage.
Gather Prospects Demographics
You can collect the user demographics with the help of a landing page. This way, you can get scalable data that help to increase conversion and find a target audience. This is where your call-to-action button can offer exciting offers/specials on your service or products and share their personal information with you. The visitors need to fill the form and provide their email addresses as a way to contact them.
Creates a bridge Between Ads and the Brand
We can describe the landing page as a bridge between your brand and ad that means when the user clicked on the ad first, he doesn’t know more about your brand’s personality. But the landing page has the content that introduces your brand and guides him about your brand and its journey. And the final destination is to sign up for the newsletter, buy products or services, and do other conversion activities.
There’s no doubt that landing pages are the gateway to generate leads, market your services or products for the active conversion process. Landing pages help to attract and engage the users that increase conversions and boost your overall revenue in the long run.
Importance of Landing Pages | Information Blog Article | SEO After Coffee | 5/14/2021