How do you measure SEO success: Every small or large business follows a diversified strategy to make its SEO campaigns successful. But how do you measure your SEO success and know whether your SEO strategy is working or not You are already tracking the outcomes of your Google AdWords campaigns and monitoring your overall conversion rate. But this information is not enough to give you a complete snapshot of your SEO campaign’s shortcomings and success. Tracking your SEO campaign’s success depends on your business type and objectives. However, there are a few KPIs that you should take into account when your measure an SEO campaign’s success. Let’s dive into it!
Organic Search Traffic
When you perform an SEO audit, the most crucial metrics is organic search traffic means how many people visit your website. Track your monthly organic search traffic to check whether it is increasing or not. You may have some drop in your website traffic every so often due to some variables, but in general, it should have an upward trend in organic traffic. You will see a spike in organic search traffic with improving your keyword positions. Your website will be listed at the top of SERPs, where users are likely to click. You can compare your current organic search traffic with the overall website traffic to better understand how organic search traffic contributes to the website’s overall traffic.
The highest priority of the websites is to get ranked on the first page of the search engines. Getting ranked on Google or other search engines is what you strive for. Organic traffic automatically comes to your site. You need to check your keyword ranking and see whether it is increasing or declining. Your website traffic will take a hit if your keyword ranking drops over time.
A high bounce rate indicates that the website visitors do not see the entire page when they don’t see the results they are looking for. However, it is not necessarily a bad thing because it could mean that visitor has found the information immediately. But high bounce rate is a problem that shows that you are not targeting the right keywords that make your website illegitimate and prevent your visitors from engaging with the site.
Time Spent On Page
In Google Analytics, you can view how much time your visitor spends on your website pages. This is imperative on your website’s landing pages because visitors will see these pages first. For the search habits of your visitors, this statistic can be beneficial for you. This way, you might improve it that encourages your visitors to spend more time on your website pages.
Your ultimate goal is to convert your visitors into your customers with increased visibility. The conversion rate tells you how many site visitors completed CTA. (i.e., sign up for your free trial or purchase your product or service). It is better to achieve a higher conversion rate.
It is tricky to measure your website traffic quality because you need careful analysis. Some metrics can be used to determine traffic quality, such as bounce rate, page per visit, and average visit duration. If you find the average time visitors spend is low, bounce rate is high, and the number of pages viewed per visit is low, there is an issue with your website or keywords.
How measuring your SEO campaign can benefit your business.
You may already have an SEO paid search campaign running somewhere, or you may well be on your way to developing one, but the question is: how do you know if your SEO strategies are delivering the right results? Of course, you’d want to remove the blind spot from the process. And, this is precisely where a solid SEO audit comes into play.
Take the Guesswork Out of the Equation
If you have an SEO consultant or agency in South Carolina managing your SEO campaigns, or if even if you’re doing it on your own, there’s a simple logic behind auditing your SEO account. Evaluate your current efforts to understand how well a particular strategy works in your favor.
The goal of an audit, either a website audit, an SEO audit, or an SEM audit, is the same: to reveal the hidden opportunities for improvement, reduce unnecessary costs, reach a more targeted audience, and ultimately, generate a higher ROI.
Simply put, the most significant benefit of getting an SEO audit boils down to identifying what is and isn’t working within your paid search campaigns, so you can save your marketing dollars from going down the drain.
At the heart of your SEO strategy lies conversion tracking because if you don’t have proper monitoring in place, your campaigns will be throwing darts in the dark. If you find it hard to make adjustments or optimize your campaigns, you probably have minimal performance data in hand. An SEO audit can help diagnose problems you may be having with conversion tracking. At the same time, it can also help identify the best way to structure monitoring based on your business model.
Interpret Data Better
In this day and age of data-driven marketing, you would be setting your paid search campaigns up for failure if you’re unable to make sense of the data at your disposal because it is data that tells you where to invest your time, effort, and money. It can often be hard to correlate data with your campaigns, especially if you’re into the said search for the first time. An SEO audit allows you to piece together the puzzle to get actionable insights and, more importantly, a complete picture of your campaign’s performance.
Indeed, victory never comes easy, and success smiles on those who are willing to get their hands dirtier. The dedication, patience, and ability to adapt to change are the keys when it comes to measuring your SEO success. By tracking the KPIs mentioned above, you can measure the current performance of your SEO campaigns and get actionable data that help you make informed decisions that lead to success.
How do you measure SEO success | Blog Article | SEO After Coffee, Greenville SC