Paying for SEO: You’ve done it! You’ve invested in SEO, and now you’re reaping the benefits. All the major search engines show your website on their first page. Now you can count on steady website traffic in the future and direct your hard-earned resources toward other matters, right?

Well, it’s not quite that simple.

Unfortunately, there’s no guarantee you will keep that coveted top spot. For one thing, you’ve still got the competition to worry about. Other businesses want their websites to rank high in web searches too. Companies with lower-ranked sites are continually looking for ways to improve their standing. They can only get on the first page by pushing out somebody who’s already there. You don’t want that person to be you!

SEO goes on and on….

SEO is an ongoing process, and there are a few things you should regularly do to stay ahead of your competitors. First, it’s essential to keep the content on your website up-to-date. Ascend2’s SEO Survey Summary Report reveals that generating relevant content is the single best way to improve search engine rankings. The information on your page that is attracting a lot of attention today might become obsolete in weeks. If you don’t provide new content, competing businesses that keep their pages updated will eventually outrank you. But relevancy isn’t enough. Search engine algorithms also consider the quality of a website’s content. That means that even if you refresh your content frequently, sites that provide better information on the same topics will rank higher overall.

 What can I write about this month?

Consistently producing new and valuable content is challenging. The same Ascend2 study also reports that marketers find this search engine optimization method one of the hardest to implement. What makes this method even harder is that search engine algorithms continuously change the way they determine the quality of web content. Google, for example, makes multiple adjustments to its algorithm each day, which adds up to hundreds of modifications each year. The majority of these changes won’t have much of an impact on your search engine ranking, but some can have a profound effect. Enough significant changes are made with enough frequency that Ascend2 found the modification of search algorithms represents the most challenging obstacle to search engine optimization. To ensure that your website stays highly ranked, you need someone who understands these changes. Someone who can modify your site accordingly.

Even after reaching a ranking you’re happy with, you need to keep providing your webpage with quality content that search engine algorithms score highly. This is the number one reason you can’t stop investing in SEO, but many others are. Keyword and phrase research, relevant link building, and social media integration are other essential tasks that require ongoing attention. To ensure your website maintains the ranking you worked so hard to achieve, be sure to continue making SEO a priority. That way, you can have confidence knowing your website is reaching the most internet users possible!

Jake W., SEO After Coffee team member. June 23, 2020.
Credits: Ascend2 (report link), Google (definition link), Plagiarism checked June 22, 2020, using Grammarly.

Paying for SEO

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